Journal

An ongoing collection of ideas, project stories, 
and strategic thinking from the LOLO team.
Announcing The Agency of Love and Logic
After more than 20 years of building brands, one truth continues to guide our work: the most effective creative balances human insight with strategic clarity.
Feb 13, 2026
Meet Our Team

A multidisciplinary studio of designers and account leads, backed by a trusted network of collaborators — intimate in focus, expansive in reach.
Feb 27, 2026
Meet our Partners
A look at LOLO's four-partner leadership team, their collaborative approach, and how shared accountability shapes the agency's creative work.
Mar 04, 2026
The Palace of
Inspiration
A reflection on how designers collect images, ideas, and cultural fragments over time to build a personal archive that shapes creative direction.
Mar 20, 2026
An Ode to the Client–Agency Relationship
Client–agency chemistry turns branding from a transaction into a trusted collaboration, where openness and shared ambition make the best work possible.
Mar 26, 2026
Between
Love and Logic
A rebrand shaped by tension, intuition, and the limits of strategy.
Apr 08, 2026
Building a Doom Metal Relic
A vinyl package inspired by an impossible book, 
built alongside one of Toronto's most respected printers.
Jun 18, 2026