About

Built on the belief that meaningful work emerges where Love and Logic meet, our agency brings emotional insight and strategic clarity to shape brands, narratives, and experiences that resonate. This approach informs how our studio listens, thinks, and creates. Grounded in curiosity, collaboration, and craft, our work is shaped with purpose, and space is made for ideas and people to grow.

Our Approach

Branding is more than identity alone. It is shaped by how a brand responds, adapts, and holds its meaning over time.

Guided by the philosophy behind the agency name, Love and Logic act as complementary forces. Love attunes the work to culture and human understanding. Logic brings structure, discipline, and strategic direction. Together, they create a framework for clear decisions, cohesive systems, and brands designed to endure.

Featured Clients

Our agency collaborates with clients across hospitality, dining, wellness, technology, and culture. Partnerships span global organizations and independent ventures shaping places, experiences, and ideas, from destination brands and luxury hospitality to emerging lifestyle businesses and established institutions. Across sectors, our work is united by a shared ambition to build relevance, longevity, and meaning. Each partnership is approached with care, context, and a deep respect for the worlds these brands inhabit.

Team Image

Our agency is shaped by a collaborative team whose varied perspectives and complementary expertise strengthen every stage of the work.

Belle Williams
Creative Director, Partner
Michaela jantoska
Design Director, Partner
Samantha Olivera
Managing Director, Partner
Rachel Teoh
Strategy Director, Partner
Alina Mehyd
Account Executive
Kenzie Clarke
Intermediate Designer
Nata Nagovitsyna
Senior Designer
Santiago Barrera
Digital Designer